Hi everyone! Last week I showed you some vintage magazines that a new friend had given me. I’ve thoroughly enjoyed reading them, especially all the great advertising.
Today I thought I’d take a closer look at a December 1968 edition of McCall’s.
I really enjoy stumbling upon classic clothing, furniture, and other goods that just never go out of style, like this beautiful chiffon dress. I’m not sure what I’m more in love with, the shade of pink or that enormous rosette. Everything about this elegant and feminine gown is just perfect.
It was part of this ad for Heaven Sent by Helena Rubenstein.
I selected this image for two reasons: 1) I love the blouse: I think it falls into the “classic” category and 2) I wonder how much pain this model experienced contorting herself into this odd position, and, how did she keep from tipping over(!).
I thought this little pink number, advertising a dry cleaning process, was super cute–though the tights have to go. I’m not sure what the schlumpy-looking drawing next to her is supposed to indicate–dirty, wrinkled clothing that makes her sad?
Here’s another groovy outfit–iconic orange, with a metal link belt and cute cap. But again we see the awkward bending of the body that appears to have been so popular in the fashion world at this time.
I photographed this page because of the Catherineholm in the middle–the red fondue with white leaf decoration. Catherineholm is a new-to-me collectible. Several months ago I picked up a set of three aqua bowls with white decoration that I’m really enjoying. I also like the green sphere-shaped fondue on the right with the white flowers. That orb shape is very cool.
It would not surprise me if Peter Max designed this ad for Sears. It’s got all the hallmarks of his colorful, psychedelic works, popular in the 60s and 70s.
Here’s another psychedelic ad, selling a rather mundane jewelry box that your grandmother or mother might have owned. Love the fuchsia skin tone and all of the surreal, melted planets.
This ad for Anacin made me crack up. I can’t imagine what it contains that makes it good for “nervous tension and fatigue.” I’m pretty sure it’s just aspirin and caffeine. I like how it boldly admits that staying home with the kids can sometimes be boring and emotionally fatiguing.
Looks yummy, right?
This recipe was part of an ad for Nestle’s morsels, so I thought I’d share it with you all. It’s similar to the recipe I use to make chocolate fudge, but it has you make half chocolate, half butterscotch to make this delicious looking two-layered fudge. I definitely want to try it.
Old magazines give us a peak back into history. Depending upon how vintage they are, it’s a glimpse into our past, our mother’s past, or perhaps our grandmother’s. As a collector and a dealer, I often discover history or other pertinent information about various collectibles that helps me date or identify items that pass through my hands as I buy and sell. It’s an enjoyable way to add to my “database” of antique information. Beyond that, old women’s magazines can give us new ideas about fashion, graphic arts, crafting, and cooking. There is always something new waiting to be discovered in an old magazine.
I am a vintage magazine fan as well! My oldest ones date back to the late 1800's, St. Nicholas magazine for children. I love them. My favorites are women's magazines from the 30's. Great stuff.
Oh yea, I was hoping you'd share some of these golden nuggets. This is the era where my older sisters were married, I was in grade school. But, I can remember, very distinctly, wearing a hot pink and green striped t'neck with hot pink jumper and hot pink fishnet tights – so stylish, so Twiggy. And my Panoply sister, M, used to be hooked on Anacin – you're right – aspirin and caffeine (it was her coffee). We've come a long way, baby, indeed…… Have a great week, Diana. Rita
What a fun post and it brings back so many memories. I remember the hot pink with orange and seeing the older girls wearing gogo boots. There is a lot to take from the vintage magazine ads and some is making a come back. Thanks for sharing. CM
So I was a senior in High school in '68. Ship and Shore was a very popular brand in all the stores like the Bon Marche (now Macy's) and JCPenneys. Those ads brought back a lot of memories.
.jpg "McCall's magazine")
%2B(412x500).jpg "Heaven sent ad")
%2B(333x500).jpg "Ship'n Shore ad")
%2B(500x107).jpg "Ship'n Shore")
%2B(292x500).jpg "maryinizing ad")
%2B(500x250).jpg "One Hour Martinizing")
%2B(500x268).jpg "Fondue sets")
%2B(447x500).jpg "jewelry box ad")
%2B(500x335).jpg "vintage anacin ad")
%2B(432x500).jpg "Fudge")
I am a vintage magazine fan as well! My oldest ones date back to the late 1800's, St. Nicholas magazine for children. I love them. My favorites are women's magazines from the 30's. Great stuff.
Oh yea, I was hoping you'd share some of these golden nuggets. This is the era where my older sisters were married, I was in grade school. But, I can remember, very distinctly, wearing a hot pink and green striped t'neck with hot pink jumper and hot pink fishnet tights – so stylish, so Twiggy. And my Panoply sister, M, used to be hooked on Anacin – you're right – aspirin and caffeine (it was her coffee). We've come a long way, baby, indeed……
Have a great week, Diana.
Rita
Oops! I sold all my vintage magazines! I will have to look for more and read them before listing them! Very interesting content and a great look back!
Boy this took me down memory lane. Thank you so much for sharing.
SO FUN!! I love seeing the old fashions and recipes. thanks for sharing. 😉
What a fun post and it brings back so many memories. I remember the hot pink with orange and seeing the older girls wearing gogo boots. There is a lot to take from the vintage magazine ads and some is making a come back. Thanks for sharing.
CM
It's fun seeing those old ads, but it was the fudge recipe that I pinned. LOL!
I love vintage magazines, too, especially the advertising. Thanks for sharing.
This sure brought back a lot of memories. I haven't thought about Heaven Sent in years. Thanks Diana for sharing at VIParty.
So I was a senior in High school in '68. Ship and Shore was a very popular brand in all the stores like the Bon Marche (now Macy's) and JCPenneys. Those ads brought back a lot of memories.
Oh my gosh. Thanks for sharing that. It is hilarious. Housewife head ache. Imagine if they tried an ad like that now.