Vintage Finds #151 [Little Folks Antique Magazines]

Hi everyone! Well, life interrupted my blog; don’t you hate it when that happens? My dear sister and her family, who’ve been missionaries in Uganda for five years, have moved to Atlanta to train and support new missionaries at the Atlanta House of Prayer. I’ve been helping her pack up and get on the road, which they did, and they should arrive some time tomorrow. I won’t lie, I’m going to miss her terribly. In any event, all that to say, I didn’t end up having time to photograph my finds from Friday (boo hoo), but I can share some interesting antique magazines that I found at a sale not too long ago. Shall we look at them together?

Popular with children and parents in the late 1800’s and early 1900’s, Little Folks magazine was published in many countries, including England, America, and Canada (where my two copies originated).

Alas, both of my copies came without a cover, but that fact makes me feel better about taking them apart to frame some of the advertisements and story illustrations. The copy on the left dates to July 1912, the one on the right to December 1912.

I like this Fry’s Cocoa Powder ad in particular as “Fry” is my mother-in-law’s maiden name 🙂

These full color ads would look great framed.

Not surprisingly, the December edition contains several Santa illustrations, like this rather silly one.

A bit more picturesque, this Father Christmas has a rather large sack of toys, including the [now inappropriate] Golly doll.

Speaking of Golly, here’s another example. Some people put this sort of illustration in the “Black Americana” category and enjoy collecting pieces for historical reasons. Florence Kate Upton created the beloved “Golliwog” character (later simply “Golly”) in the late 19th century and wrote multiple children’s books based on it. Several companies, including Robertson’s Marmalade, used Golly as a mascot. Racial sensitivity has all but led to Golly’s demise.

I was pleased to find this hysterical poem, about a turkey trying to disguise himself as a crow, given the upcoming holiday. It reminds me of the Chick-fil-A cow campaign where the cows carry signs that say “Eat Mor Chikin.”

I enjoy finding ads for products that we now find very collectible, like thermoses. And what a clever idea: drinking coffee from your thermos while shaving in bed (LOL).

You can learn so much about daily life and culture of the times through old advertisements. Braces for boys! Sanitary Rose Powder? What’s that for? Infants fed Allenbury foods are neither fretful nor wakeful! Where was that food when my kids were born?!!

This 4″ x 6″  illustration came stapled inside one of the magazines and is a “trade card.” The front contains a full-color illustration…

while the back contains business information (and a pitch). These are quite collectible, and because this one has been safely nestled inside a magazine for over a century, it is in perfect condition. Most trade cards sell for $3-10.00, but some rarer versions go for $50.00 and up. I’ll need to research this one some more.

Get more info at TradeCards.com.

I love this ad, also for Lifebuoy, where an older sister appears to be educating her younger brother about the importance of using soap. Times haven’t changed all that much, have they?

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